1974 Fleer The Shots / Cloth Patches
Country of origin: United States
Size: 2-1/2" x 4"
A year after Topps inserted NBA & ABA logo stickers in their packs of Basketball cards, Fleer got into the Basketball market with a set of NBA cloth patches. These packs also included a card set named "The Shots" that are not mentioned on the wrapper, which are included in the packs to give them a solid piece of cardboard inside to keep the pack from being too flimsy.
Additional resources: Checklist (the shots) and Checklist (cloth patches)